Things to Consider when Hiring a Law Firm Marketing Consultant
When it comes to hiring a law firm marketing consultant, there are numerous factors that you need to consider. As a lawyer, you well know that there are rules that you must abide by in your marketing and advertising efforts. These restrictions are strictly applicable to lawyers and not other service professionals. Working with a consultant that is not aware of these rules expose you to the risk of losing your state bar license as well as time and resources.
Having that in mind, here are three most essential things that you need to consider when hiring a legal marketing consultant.
Ensure that the Consultant is a Lawyer
A consultant who is a lawyer gives you the guarantee that they fully understand where you are coming from. They have the first-hand experience of all your stresses, issues, concerns and the daily tasks at the firm. Working with a law firm consultant who is a lawyer also provides you with the peace of mind knowing that they are familiar with the state bar advertisement and they will follow them. What you need to take on-board is the fact that law firm marketing deal is a completely different deal than general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
The Flexibility of the Consultant regarding the Payment Structure
Majoriity of law firm marketing consultants charge their services hourly based, but there are those that offer their services at a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. As an alternative to the hourly payment or per project billing, some consultants will charge their services on a monthly retainer fee.
Does the Consultant consider your Personal Preferences and Personality?
Marketing techniques are several. You can win over clients by direct marketing, blogging, podcast series, public speaking and many more. Your comfort zones and personality must be considered to ensure that your marketing strategies are effective and profitable. If the consultant develops a marketing plan based on a boilerplate format, most likely you will implement only half of the plan. Ensure that your marketing strategies match with your values, and most importantly meet the demands of the State Bar rules. If you do this, you will be following through the marketing efforts from a place of integrity.
There are numerous ways of attracting people to know, trust and like you, but only if you choose ways that complement your personality, business goals as well as preferred communication style.